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Available on all major podcasting platforms, Shofa aims to explore SWANA stories and perspectives shaping a global generation with a playful but probing new format.
Riffing on the Arab tradition of the 'Shofa', a meeting between two people who want to get married, the podcast uses this lens intentionally to determine why the audience should give its heart to the guest, exploring their background and values with original questions, including a segment in which the host's family member or close friend is dialled in for more guest insight.
تارا
Tara AlSabban is a London-based creative with Saudi roots and a distinct global perspective. Driven by a desire for more meaning and personal impact, she left a career in law for London's creative scene, a pivot she describes as "a chaotic hustle that regenerated her faith in herself."
Behind the scenes she has worked on high-profile shoots with Vogue and Defined Magazine, collaborating with talent including Chace Crawford, Emma Stone, Luke Newton, and Salma Hayek. She created youth content for Saudi audiences at Vice Media and now leads GCC social campaigns at a top London creator agency, blending strategic insight with cultural awareness.
Shofa is where that cross-cultural lens steps in front of the mic.